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Showing posts from April, 2020

Digital Marketing Analytics

Why Using Digital Marketing Analytics is Important   for Businesses With social media becoming more and more popular, it is important to be able to analyse the data behind it. Using analytics to better understand customers could help organisations zone in on their target market, as well as what their wants and needs are. What are analytics? Analytics are tools that allow users to access statistics and information about what they are analysing. They are a vital tool that should be used within a digital marketing strategy to give businesses a stronger marketing plan and to provide customers with interesting content.  Below is some more information on analytics and why they are important for a business!↓↓↓ They allow you to review the success of your digital platform.  Using analytics allows businesses to measure how effective their campaigns are and if they need to make changes to better their online presence. Businesses can use data to track their custom...

Keeping Well during COVID 19

Ways to Keep Mentally Well During COVID 19 With everything that is going on at the minute, here is a blog post with some ways to feel as normal as possible during this uncertain time! 1 .         Routine. Even though literally everything is up in the air at the moment, having a routine to stick to everyday will help to make things feel a bit more normal (if possible). Waking up at the same time as pre-coronavirus pandemic rather than lying in bed to all hours of the afternoon (tempting as it may be) is a good start. 2.       Hobbies. It’s important to keep your mind busy during this time. Having a hobby/something to take your mind off what is going on out there will help reduce anxiety and stress levels (and be a good distraction from the news).. It could be anything from arts & crafts to baking to puzzles! There are also so many good sites for binge watching- Netflix, Amazon Prime, Disney+ (a new one)....