Public Relations
PR- Good or Bad Press? Having recently accepted a placement largely centred around PR (yay!!), it was only fitting to dedicate my next blog post to all things PR. Public Relations can be defined as the management of communications and relationships to establish goodwill and mutual understanding between an organisation and its public. PR can be a cost-effective way for organisations to carry messages with a high degree of credibility, complimenting the overall marketing communication strategy and should be used to develop the relationship between the organisation and its audiences. Here are some of the PR techniques that are used: Media Relations Community Relations Crisis Management Corporate PR I am now going to further discuss the different types of media relations, as there are a wide range of types of media that can be used within PR. Press Releases · Press releases are commonly used within ...