Posts

Digital Marketing Analytics

-
Why Using Digital Marketing Analytics is Important   for Businesses With social media becoming more and more popular, it is important to be able to analyse the data behind it. Using analytics to better understand customers could help organisations zone in on their target market, as well as what their wants and needs are. What are analytics? Analytics are tools that allow users to access statistics and information about what they are analysing. They are a vital tool that should be used within a digital marketing strategy to give businesses a stronger marketing plan and to provide customers with interesting content.  Below is some more information on analytics and why they are important for a business!↓↓↓ They allow you to review the success of your digital platform.  Using analytics allows businesses to measure how effective their campaigns are and if they need to make changes to better their online presence. Businesses can use data to track their custom...
Post a Comment
Read more

Keeping Well during COVID 19

-
Ways to Keep Mentally Well During COVID 19 With everything that is going on at the minute, here is a blog post with some ways to feel as normal as possible during this uncertain time! 1 .         Routine. Even though literally everything is up in the air at the moment, having a routine to stick to everyday will help to make things feel a bit more normal (if possible). Waking up at the same time as pre-coronavirus pandemic rather than lying in bed to all hours of the afternoon (tempting as it may be) is a good start. 2.       Hobbies. It’s important to keep your mind busy during this time. Having a hobby/something to take your mind off what is going on out there will help reduce anxiety and stress levels (and be a good distraction from the news).. It could be anything from arts & crafts to baking to puzzles! There are also so many good sites for binge watching- Netflix, Amazon Prime, Disney+ (a new one)....
Post a Comment
Read more

Public Relations

-
PR- Good or Bad Press? Having recently accepted a placement largely centred around PR (yay!!), it was only fitting to dedicate my next blog post to all things PR. Public Relations can be defined as the management of communications and relationships to establish goodwill and mutual understanding between an organisation and its public. PR can be a cost-effective way for organisations to carry messages with a high degree of credibility, complimenting the overall marketing communication strategy and should be used to develop the relationship between the organisation and its audiences. Here are some of the PR techniques that are used:  Media Relations Community Relations Crisis Management Corporate PR I am now going to further discuss the different types of media relations, as there are a wide range of types of media that can be used within PR. Press Releases ·          Press releases are commonly used within ...
Post a Comment
Read more

The Importance of Social Media Marketing

-
5  Reasons Why Social Media is Important for Business. In this blog post I will be discussing why Social Media Marketing is a tool that should be utilised within a business. Through the use of social media, an organisation can communicate freely and instantly with both it's customers and also potential customers (and everyone in between). It is a way for an organisation to share it's ideas, values, promotions, interact with customers and get feedback on any products/services offered and to even sell/buy. What's not to love right??? Below are five reasons why every organisation should incorporate social media into their marketing strategies ↓↓↓   Brand Awareness    Organisation's can use social media as a platform to increase their brands awareness. In 2018, there were over 3.2 billion people using social media!! Which says it all really about why social media should be used for brand awareness- how else would a business have the opportunity to advert...
Post a Comment
Read more